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Important parameters of a quality website

A website is said be of high quality if it provides specific data and content which can be useful to the users. A website credibility depends on good quality that it offers to the customers and brings satisfaction giving fine user experience. Simply investing huge amount of money on design is not going to guarantee an ace website. Some of them may have fantastic designs, but may not be user friendly or the content of the site may be vague or irrelevant, or it may not have logical navigation from one page to the other etc. It is very difficult to assess the quality of website on each parameter but overall we can say, a high quality website connects well with the customers. A quality website always responds to the issues immediately and keeps its design and content in compliance with the market needs. It is also one of the indicators that search engines consider when assessing the website for rankings.

Some of the parameters that determine website quality are:

Professional design
Today most of the website design is done through using application templates that follow the normal standard format in common. Design is very subjective as some fill their websites with more graphics to attract the users while others keep it simple with easy navigation. The Homepage which is said to be the main landing page for the website must follow certain standards in terms of design and content. Every page element should be in sync to create interest in the users so they can stay longer instead of leaving the site immediately. Try to avoid things like broken links, manipulative hidden links in the text, any inconsistency in style or presentation etc that are considered as low quality techniques.
Logical Navigation
If users are confused and do not find the information they are expecting to see, then it is for sure they are not going to be on the site for long. There is no meaning in having a very creative website if the information is not readily available to the user when it is searched for. The links for “About Us”, “Contact Us”, “Site Map” should be easily accessible on the Homepage as they are very important for your website. When designing the page, standards for the search facility & bread crumb trial should be followed so that the users can find their required information with reduced number of clicks.
Ease of contact or FAQ’S:
Ease of contact is another aspect that can help companies retain their customers for long, especially for retail and e-commerce businesses. Many times, customers try to contact businesses for some query on product clarification and feel very dejected if they do not have clarity on the contact information. Similarly, many business websites overlook the importance of FAQ page thinking that it is not that instrumental in improving their business. Either the site should be active in social media or have good email marketing strategy to be in touch with the customers continuously. In addition to that, the site should clearly state its latest postal address and phone number in “Contact Us” page to make it easy for the customers in case if they like to interact with the business.
Accessibility
Apart from navigation, accessibility is another feature that we can say as very important for a quality website. Imagine, you make all the effort to make it perfect in design and also invest money in digital marketing to rank well in the search engines, but notice that the site is not accessible for users due to some hardware or software issue. This is a heart breaking thing for business owners because no user will like to visit the site that goes down frequently. To address such issues and take the preliminary precautions immediately, it is better to have support services like website monitoring and get your site monitored continuously for any break downs.
Content
Nothing works out well if there is no good content on the website. The content should be relevant, easy to read, factual and free from common grammar & spelling errors. It should be regularly updating not only to create interest in the user but is beneficial from the SEO point of view. Websites with high quality content always ranks well in search engines and promote the businesses in an effective way. No matter how great the design is, if the content is not good, visitors will easily get bored and walk away from the website immediately.
HTTPS
It is the secured version of HTTP (Hyper Text Transfer Protocol), where data is sent between the website and the browser in a secured manner. As a part of safety for customer accounts, many quality websites go for HTTPS especially if they are dealing with money transactions and shopping cart. Since the data is in encrypted form, the website will have certain limitations in terms of speed and usability. However, many are keeping these things aside and giving utmost importance to customer safety by switching themselves to secured protocols.
The above are some of the metrics that are considered as extremely valuable in determining the quality of a website.

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E-commerce Web Hosting

E-commerce web hosting is one type of hosting that businesses use for selling their products directly from their web site. They provide with secure socket layer (SSL) certificate which is usually required in identifying the potential customers and for protecting the privacy. There are varied options available for accepting payments online and they support merchant accounts and other checkout options.

All about e-commerce web hosting

  • Vancouver web hostingChoosing the right web host forms an important part in setting up e-commerce business.
  • Before opting for a particular web host one have to make note of specific requirements and recheck whether the host fulfills them or not.
  • Though being a good website high downtime and slow servers damages it with losing potential customers.
  • With advancement in technology, users expect to get their work instantly hence they don’t opt to stay for a longer time on an particular web site.
  • A right web hosting provider guarantees the pages to load fast with minimum down time.
  • SSL certification boosts up customers confidence and makes them to feel safe while purchasing online through their debit/ credit cards.
  • SSL is a security code which enables encoded communications between the hosting server and the web browser of the customer.
  • monitoring serviceAlso the show up of SSL certificate on your web site ensure the customers that the site is secure and safe for shopping.
  • Generally the e commerce stores work with shared SSL certificates offered by web host used under their domain names. If you cant afford it go having a own certificate where a dedicated IP address is required.
  • The main advantage of owning a SSL certificate is that the company name will be present on the certificate and it proves to be important for customers.
  • Many automated features like multiple email accounts, free shopping cart and intuitive control panel software which enables to control your front package of the store effectively.
  • Open source software is very important in web hosting and using the right e commerce package will increase your presence on the web.

For beginners it is about knowing the need and finding out the right web hosting provider. Go working with a reputed host provider and by paying attention tot he reviews one can get the best thus keeping winning edge over the competition.
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All You Need to Know About Social Media Marketing

Social media is gaining widespread popularity these days as most of the internet users are spending considerable time on social networking sites. The sites which were initially launched with a motive to provide a platform for social interaction has became a popular site for advertisers to advertise the products. This is because of the heavy traffic these sites observe and the tools that the social media websites offer. Social media platforms have become good advertising spots. Most of the social media websites offer free accounts and services to users. Hence advertisements offer adequate sponsoring to the websites to keep them running. Advertisements posted on social media websites gain popularity very easily and attract high traffics to the product site.

AdserverSocial media techniques and tactics
Social media platforms apparently provide number of channels through which promoters can promote their products and services. The rich content can be used in various forms such as audio, video, text, pictures, etc.

Different types of social media platforms and websites exist which are specialized in their own way of promotion. There are several sites like facebook, Google+, YouTube, instagram, twitter, etc. Each one of them have their own specialized tools for promotion. For instance, facebook has tools like share, like, comment, etc., which helps in making the promotion content widespread and popular among the viewers. In the same way, twitter has ‘follow’ option and YouTube provides a share link though which videos can be shared on other sites. All these sites have interlinking elements. Videos on YouTube can be liked through facebook and commented. In the same way, videos of facebook can be shared on YouTube. Such comprehensive methods prove to be good tool for making a brand or a product widely known.

Benefits of social media marketing
Social media marketing generates the largest number of viewers and gives the best exposure for a brand or a product in local as well as national and international markets. Continuous and prolong exposure creates brand recognition and creates brand authority in the market. Apparently, social marketing sites have become much popular after the advent of smartphones. People are more exposed to the social sites. In contrast to the traditional way of marketing, marketing through this channel generates high traffic and quick results with little efforts.
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Banner Advertising and Its Types

Banner Advertising
Banner advertising is a popular type of online advertising. Banner ads are of image based rather than text-based ads. With this banner advertising there is a great chance of promoting the brand or a business service in order to drive traffic or customers from the hosting website.
With the changes in the technology, the banner types of banner ads are increasing. Here are few types of banner ads stated under.

Types of banner advertising

Static banner ads:
These types of ads come with small piece of text and graphic in one screen image. These ads are supported by many of the browsers, as there file size is small and appear in widely accepted format. But these are not interactive.

Animated banner ads:
This type of banner ads appear with some animation that may be in the form of image or text. These type of banner ads are also low in size and widely accepted. As this ads are animated lot of inflammation can be kept on a single frame. There is a chance of getting visitors to view the ad is more with this kind of ads. These ads are also not interactive and annoying.

Flash banner ads:
Flash ads may include sound, images moving etc. This type of ads are interactive and people will like to watch this kind of ads mostly especially the young ones and they can’t stay out of our eyes. So, most people will prefer to have this kind of ads. Flash ads will be of more informative. As more people watch there is a chance of getting more clicks. Sometime this ads will not be displayed properly as it requires flash player.

Pop-up banner ads:
These are of specific file size which are shown as pop-up windows i.e., they appear in a new window. This ads are generated by java script. This ads may affect the page sometimes but not every time.

Floating banner ads:
This ads appear in a web page when the user or the visitor opens it and rotates on or around the page for some time. This ads have high clicks but most of the people will feel irritating with this kind of ads.

Rich media banner ads:
This ads are combination of sound, flash, animation, what not all that are designed, with the help of java, flash or shock waves. This ads are more recognized by the viewers and more chances of getting clicks.
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New Car Launches by Chevrolet in USA 2014

Chevrolet’s cars are well-known for high performance, lasting long and value. These attributes are central to Chevrolet.

In this article,We listed out some of new cars that Chevrolet is launching this year with specifications and Their performance features.

Some of the newly launching/launched cars by Chevrolet we are discussing in this article are:

  • Chevrolet Impala
  • Chevrolet SS

Chevrolet Impala LS 2014
The New Chevrolet Impala was the tenth-generation model introduced for the 2014 year. The Chevrolet Impala captures 14.7 percent of the competitive sales in full-size sedan segment, from 6.9 percent in 2013 .The Chevrolet Impala the top selling full-size sedan in the United States.

Specifications of Chevrolet Impala LTZ 2014

Gas Mileage 21 mpg City/31 mpg Highway
Fuel Economy combined 25 mpg
Engine Gas I4, 2.5L
EPA Class Large cars
Driving Type Front Wheel Drive
Passenger Capacity 5
Axle ratio 3.23
Displacement 2.5L/150
Passenger Doors 4
Body Style 4dr Car
Fuel capacity 70.03 Litres (18.5 Gallons)
Transmission System Transmission, 6-speed automatic, electronically controlled with overdrive

Features of Chevrolet Impala LTZ 2014

  • Low Profile High Intensity Discharge (HID) headlights and light emitting diode (LED) daytime running lights.
  • HD Radio and Pandora Radio for automated Music recommendation service.
  • 4.2-inch color display featuring Chevrolet My Link system.
  • With Chevrolet MyLink Feature pairing your smartphone is simple.
  • An easy-to-use USB Port connects your device right to the MyLink system you can access playlists, music files.
  • You can stream audio directly via Bluetooth and you can access your smartphone, that means you can also access your apps
    Voice-to-text Feature.

    • Safety Features
  • 10 Airbags combined with OnStar Feature.
  • Onstar feature provides in-vehicle security, hand free calling, turn-by-turn navigation.
  • Adaptive Cruise control System,that slows down and speeds up automatically to keep pace with the car in front of you.
  • Collision mitigation braking
  • forward collision alert
  • lane departure warning,
  • Side blind zone alert, rear cross traffic alert, rear camera and rear-park assist.

Performance of Chevrolet Impala LTZ 2014

  • A 4-Cylinder engine 196-horsepower 2.5-liter four teamed with a six-speed automatic transmission system sending power to the front wheels.
  • Fuel Efficiency of 21 city/31 hwy
  • The combine rating of this car is 25mpg.

Chevrolet SS 2014
Chevrolet SS is the one of the Large car launched by Chevrolet motors.

Specifications of Chevrolet SS 2014

Gas Mileage 14 mpg City/21 mpg Highway
Fuel Economy combined 17 mpg
Engine Gas V8, 6.2L
EPA Class Large cars
Driving Type Rear Wheel Drive
Passenger Capacity 5
Base Curb Weight 1803.0 KG
Net Horse Power 415@5900
Net Torque 415@4600
Displacement 6.2L/376
Passenger Doors 4
Body Style 4dr Car
Fuel Tank capacity 71.16 Litres (18.8 Gallons)
Transmission System T6-speed automatic with TAPshift

Features of Chevrolet SS 2014

  • High Intensity Discharge (HID) Headlights and Light Emitting Diode (LED) daytime running lights.
  • With Chevrolet MyLink Feature pairing your smartphone is simple.
  • An easy-to-use USB Port connects your device right to the My Link system you can access play lists, music files.
  • Automatic parking assist.
  • A premium Bose sound system.
  • Dual-zone climate control, heated and ventilated front seats.
  • Voice-activated technology.
  • Steering wheel-mounted audio and cruise controls .
  • On Star Directions & Connections plan standard for six months.
  • On star feature provides in-vehicle security, hand free calling, turn-by-turn navigation.
  • Bluetooth Wire less audio streaming
    • Safety Features
  • Air bags dual-stage frontal, thorax side-impact and knee, driver
  • OnStar, 6 months of Directions and Connections plan includes.
  • Rear Vision Camera.
  • Automatic Parking Assist.
  • Side Blind Zone Alert.
  • Rear Cross-Traffic Alert.
  • Forward Collision Alert.
  • Lane Departure Warning.
  • Door locks, rear, child security.

Performance of Chevrolet SS 2014

  • A V8-Cylinder engine 415-horsepower 6.2-liter T6-speed automatic with TAP shift .
  • Fuel Efficiency of 14 city/21 hwy
  • The combine rating of this car is 17mpg.
  • V8-cylinder engine allows the Chevrolet SS to get 60 mph in just 5 seconds.

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OSHA: Guidelines for Exit Routes Maintenance, Safeguarding and Operational Features

Even after the construction of the fire exit is over and the Emergency Action Plans and Fire Action Plans are in place, the obligations of the employer towards employee safety are not over. He is still responsible for the proper maintenance and safeguarding of the fire exit. These initiatives will ensure that the fire exits are effective and stand up to expectations in case of need. OSHA gives certain guidelines for maintenance, safeguarding and operational features of the fire exits to ensure that they are always maintained and is in good and working condition to face the situation of fire hazard when it is confronted.

OSHA guidelines for fire exit maintenance, safeguarding and operational features

  • The fire exits should not be composed of materials and decorations that are flammable or explosive in nature.
  • Any hazardous area should not fall into the path between the employees and the fire exits. If such things are happening, employer must isolate the path or protect it properly from hazard areas.
  • The exit routes should be spacious and as per dimensions. Obstructions in the exit route should be avoided. There should not be any closed doors or dead-end corridors.
  • There should be proper illumination in the exit routes. The minimum level of illumination that is required is the light required for a person with normal vision to see things clearly.
  • The vision of the exit doors and signs should not be concealed by decorations and other signs and things.
  • There should be signs pasted at requisite places to ensure that the exit routes are identifiable and proper directions for the route are provided along the route. If the exit discharge falls in middle of the exit route, then such discharges must be clearly highlighted with the help of signs or doors or some other similar things.
  • Fire retardant paintings and solutions should be renewed from time to time to ensure that they retain their fire resistant property.
  • The fire routes should be maintained during construction, alterations and repairs.
  • A provision for alarm systems should be provided. It should alarm the employees in the cases when employees are not able to sense the fire hazard by smell or vision.

The guidelines may seem to be very basic when compared to other guidelines and measures provided by OSHA; but safety is the art of keeping such small things in mind that can make large impact on the safety of the employees.
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Do You Have a New Website? Know How to find Advertisers?

For a new website, it might be difficult for you to get advertisers. It is important to get advertisers for your site. This will help not only getting more ad server pricesadvertisers for your site, as well as for your business. This article discusses some useful points on how to find advertisers.

Make your website useful for your visitors
The first thing you have to do before going for advertisers is to create value for your site. Your website is meant for visitors. Therefore, it is important to post useful, original information for your visitors. Visitors will like your website for useful, original and unique content. By this, visitors keep on visiting your site, as you go on publishing more and more good content. This is likely to make your visitors recommend your site to their friends and family.

Promote your site
Promote your site through social media, maintaining online communities, communicate with friends, etc. Advertisers should get familiar with your website. This enables them to judge what kind of ads will suit your website.

Go for affiliate programs
Signing up for an affiliate program is good for small blogs and sites that have just started. Affiliate programs let you gain small amount of money by referring the customers to the advertisers site through the ads you have placed in your site promoting the product or service they offer. This will let the advertiser know that you are willing to place ads in your website.

Submit to advertiser directories
Another way of making your website familiar is to submit to multiple advertisers’ directories. These directories are collection or a pool of various websites who are aiming to get online ads as a source of revenue. Such directories approach advertisers and request for advertising information.

Include your site link in your email communication
While sending emails regarding your new website, paste the URL so that when recipients click on the URL, they will be taken to your site. List your site/name in blogs in your niche. By this, your site will reach a greater number of viewers.

Include a small space in your site for ads
Because your site is a new one, leave some space on your homepage for advertisers, where they can post their advertisement. Publishers have the ability to block, if the ad is not relevant to their content, because search engines such as Google do not consider such publication useful for the user.

Have some ads on your site, even if they do not bring revenue
At the start, your site may not be known or popular, and your site may not get ads. Still you need to keep ads in your site. This is likely to make possible reaching your site to a bigger number of users.

Hire a reputed ad server
A sensible way of getting the job done is hiring an ad server. An ad server helps you geographically, audience wise, managing time, depending on theadserver users’ browsing behavior and history. Research thoroughly, as there are free and paid ad servers. You need to take caution while choosing an advertiser, because not all the advertisers are genuine.

Go to third party ad sellers
Approaching third party ad sellers is not always suggestible but if your site is new and when you have a small business which you can’t afford much then, you can go to third party ad sellers. Third-party sellers enable your website to display ads. The ads from third party publishers are programmed and manged according to the type of content. In other words, you need not worry about the timings, and kind of content in the ads.
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How to Promote Your Company By Participating in Conferences?

Promoting your company in conferences and meetings is a good idea because these are places where your business or a company can spread message among a wide range of audience. Promotion in conferences and meetings will give your company a boost up especially for the small companies. Educational talks to groups and participating in the conferences will help your company. In order to speak at conferences, you need to present your viewpoint at the professionals who are likely to attend the conference.

Here are a few tips that will help you in promoting your company in conferences:

  • At first, you should listen to others’ speech before you start your speech or giving presentation and it is a good idea because you can have some time to relax and be prepared with your presentation. This will make you to speak confidently about your company.
  • You should have the ability to fill the gaps with your own expertise and should be ready to answer the questions that the people may ask you in the conference. It is helpful to you because during this time, you will get a chance to interact with the people and know there opinions and ideas. With this, you can make some modifications necessary for your company.
  • Attend business/professional conferences. You will have a chance to attract people with your words.
  • Discussions are always good for any company to grow.
  • Have clear idea about what you want to covey about your company.
  • Promotional gifts are one of the good idea. This will attract the people a lot.
  • The speech should not make the people get bored. This is very important point you should take note of. Change the tone/style and content of the speech according to your audience’s mood.
  • Ask your colleagues and friends to speak a few words and their experiences with your company. Asking your company subordinates to speak and share their experience in conferences is good because you will get new ideas to manage your company environment.
  • To be a successful speaker, value your audience in conference and make them feel that you are sharing your expertise and are not promoting your business/company.
  • Finally, distribute the business cards among the audience and make them know your contact information. This will help you in future to acquire new customers and expanding your business’s presence in new locations.

Following these tips will help you promote your company among the people at a conference.
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2013 Best Selling Models of Hyundai

Hyundai is the South Korean multinational automotive manufacturer. It is giving a good competition in America among different competitors. Along with its division Kia, it took further two positions in top twenty list of best selling cars of America for the year ended 2013. In this article, we are going to discuss briefly Hyundai Elantra and Hyundai Sonata models.

  • Hyundai Elantra: The total sales of Hyundai Elantra for the year 2013 are 247,912, and the year 2012, its sales were 202,034. This shows shows it is 22.7 percent of increase in a year from 2012 to 2013. It is the only car among the top 25 best sellers in America to have such percent increase in the sales. The Hyundai Elantra is occupied the eighth position.
  • The Hyundai Elantra’s gas mileage in city is 28 miles per gallon (MPG) and on highway is 38 mpg.
  • Long warranty coverage, large trunk, well built and comfortable cabin, distinctive styling, and lots of features for money are the advantages. Not as sporty as some rivals and limited rear head room is a disadvantage.
  • The standard safety features in the 2013 Hyundai Elantra include side curtain airbags, front seat side impact airbags, active front head restraints, anti-lock disc brakes, traction and stability control.
  • For both overall crash protection and side impact protection, it received five star rating in the government crash testing. For overall frontal impact protection, Elantra got four stars. In the crash tests by the Insurance Institute for Highway Safety, it earned Good rating for roof strength, side impact and frontal offset performance tests.
  • Hyundai Sonata: The Hyundai Sonata sales in 2013 were 203,648. In the year 2012, its sales number was 230,605. In the year 2013, Hyundai Sonata’s sales decreased by 11.7 percent. However, it continues to be in the tenth position among America’s best selling cars.
  • Gas mileage of the Hyundai Sonata on city roads is 24 mpg and on highway driving is 35 mpg.
  • Pros of the Hyundai Sonata include lengthy warranty, top fuel economy, strong acceleration, comfortable and stylish cabin and for the money there are lots of optional and standard features. Cons of the Sonata include rough ride in SE trim, and distinctive styling affects rear headroom.
  • The standard safety features include active front head restraints, full length side curtain airbags, front seat side impact airbags, stability control, traction control, and anti-lock disc brakes. Under government and Insurance Institute for Highway Safety standards, it got the same rankings as Elantra.

Hyundai Elantra and Hyundai Sonata are in eighth and tenth positions respectively. In between these two, the ninth position is occupied by the Ford Focus. The Hyundai Elantra has given a good competition to Chevrolet Cruze with nearly 300 differences in sales number for the year end of 2013.
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Tips on Improving Social Media Marketing for Small Businesses

Social media has found wide usage among small-scale businesses because of its multiple benefits in building customer relationship, competitive website monitoringanalysis, cost-effective, revenue generation, creating brand awareness and so on. However, here you will not get instant results. You need to be consistent in delivering services. Then over a period of time, you will get the results. In this article, you will see how you can improve your social media marketing campaign that benefits your small businesses.

  • Pick the social media network that suites your business: First thing you have to do is to find out where your customers are, then from there spread your message. This reduces your resources and time on those sites where your customers are not searching for you. After nurturing one site, then diversify to the other sites. In addition, do not forget to spend some time each week on these platforms for effective results.
    • Share your valuable content: You need to create content on latest updates, story of your business and so on. Then share your content (blogs, white papers, videos, etc.) on these social media sites. Also make sure to showcase your community activities, how your followers are using products/services.

Spend some time to figure out – what is working out and what is not. Then make necessary adjustments accordingly by monitoring analytics. Here, you may not get the instant results, but over a period of time, you will definitely get the good results.

  • Listen and respond to your customers: Social media networking is a two-way communication platform where you can engage with your community followers by using polls and surveys. Listen to them what they are saying about your products/services, their likes and dislikes, where they want you to improve and so on. Do not panic after listening the problems or complaints or critics of your customers. This is where you can gain the trust of your customers and a scope to improve your services.
  • Encourage your fans to share: Content is liked viral. So, post valuable interesting content in your social media sites. This will naturally provoke your community followers to share in their networks.
  • Do not over automate: Do not overly depend on the free tools to automate your posts and comments. It will not give credibility to your monitoring servicefollowers. So, make sure to spend some time in a day to respond to the post comments by your fans.
  • Platform to customer service operations: Social media are the sites where you to need monitor on regular basis to respond to the customer queries, complaints, critics, problems and so on. It is an effective platform to deliver customer service to your community followers.
  • Monitor analytics: Do not ignore to monitor analytics. This is because you will come to know from where you are getting leads or conversion – whether it is from Facebook, Twitter, YouTube, Google+ and so on. In addition, based on that you can improve the strategies that bring out the sales or conversions on the other followers.

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