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How to Promote Your Company By Participating in Conferences?

Event Planners San JosePromoting your company in conferences and meetings is a good idea because these are places where your business or a company can spread message among a wide range of audience. Promotion in conferences and meetings will give your company a boost up especially for the small companies. Educational talks to groups and participating in the conferences will help your company. In order to speak at conferences, you need to present your viewpoint at the professionals who are likely to attend the conference.

Here are a few tips that will help you in promoting your company in conferences:

  • At first, you should listen to others’ speech before you start your speech or giving presentation and it is a good idea because you can have some time to relax and be prepared with your presentation. This will make you to speak confidently about your company.
  • You should have the ability to fill the gaps with your own expertise and should be ready to answer the questions that the people may ask you in the conference. It is helpful to you because during this time, you will get a chance to interact with the people and know there opinions and ideas. With this, you can make some modifications necessary for your company.
  • Attend business/professional conferences. You will have a chance to attract people with your words.
  • Discussions are always good for any company to grow.
  • Have clear idea about what you want to covey about your company.
  • Promotional gifts are one of the good idea. This will attract the people a lot.
  • The speech should not make the people get bored. This is very important point you should take note of. Change the tone/style and content of the speech according to your audience’s mood.
  • Ask your colleagues and friends to speak a few words and their experiences with your company. Asking your company subordinates to speak and share their experience in conferences is good because you will get new ideas to manage your company environment.
  • To be a successful speaker, value your audience in conference and make them feel that you are sharing your expertise and are not promoting your business/company.
  • Finally, distribute the business cards among the audience and make them know your contact information. This will help you in future to acquire new customers and expanding your business’s presence in new locations.

Following these tips will help you promote your company among the people at a conference.
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OSHA: Guidelines for Exit Routes Maintenance, Safeguarding and Operational Features

Even after the construction of the fire exit is over and the Emergency Action Plans and Fire Action Plans are in place, the obligations of the employer towards employee safety are not over. He is still responsible for the proper maintenance and safeguarding of the fire exit. These initiatives will ensure that the fire exits are effective and stand up to expectations in case of need. OSHA gives certain guidelines for maintenance, safeguarding and operational features of the fire exits to ensure that they are always maintained and is in good and working condition to face the situation of fire hazard when it is confronted.

OSHA guidelines for fire exit maintenance, safeguarding and operational features

  • The fire exits should not be composed of materials and decorations that are flammable or explosive in nature.
  • Any hazardous area should not fall into the path between the employees and the fire exits. If such things are happening, employer must isolate the path or protect it properly from hazard areas.
  • The exit routes should be spacious and as per dimensions. Obstructions in the exit route should be avoided. There should not be any closed doors or dead-end corridors.
  • There should be proper illumination in the exit routes. The minimum level of illumination that is required is the light required for a person with normal vision to see things clearly.
  • The vision of the exit doors and signs should not be concealed by decorations and other signs and things.
  • There should be signs pasted at requisite places to ensure that the exit routes are identifiable and proper directions for the route are provided along the route. If the exit discharge falls in middle of the exit route, then such discharges must be clearly highlighted with the help of signs or doors or some other similar things.
  • Fire retardant paintings and solutions should be renewed from time to time to ensure that they retain their fire resistant property.
  • The fire routes should be maintained during construction, alterations and repairs.
  • A provision for alarm systems should be provided. It should alarm the employees in the cases when employees are not able to sense the fire hazard by smell or vision.

The guidelines may seem to be very basic when compared to other guidelines and measures provided by OSHA; but safety is the art of keeping such small things in mind that can make large impact on the safety of the employees.
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Do You Have a New Website? Know How to find Advertisers?

For a new website, it might be difficult for you to get advertisers. It is important to get advertisers for your site. This will help not only getting more advertisers for your site, as well as for your business. This article discusses some useful points on how to find advertisers.

Make your website useful for your visitors
The first thing you have to do before going for advertisers is to create value for your site. Your website is meant for visitors. Therefore, it is important to post useful, original information for your visitors. Visitors will like your website for useful, original and unique content. By this, visitors keep on visiting your site, as you go on publishing more and more good content. This is likely to make your visitors recommend your site to their friends and family.

Promote your site
Promote your site through social media, maintaining online communities, communicate with friends, etc. Advertisers should get familiar with your website. This enables them to judge what kind of ads will suit your website.

Go for affiliate programs
Signing up for an affiliate program is good for small blogs and sites that have just started. Affiliate programs let you gain small amount of money by referring the customers to the advertisers site through the ads you have placed in your site promoting the product or service they offer. This will let the advertiser know that you are willing to place ads in your website.

Submit to advertiser directories
Another way of making your website familiar is to submit to multiple advertisers’ directories. These directories are collection or a pool of various websites who are aiming to get online ads as a source of revenue. Such directories approach advertisers and request for advertising information.

Include your site link in your email communication
While sending emails regarding your new website, paste the URL so that when recipients click on the URL, they will be taken to your site. List your site/name in blogs in your niche. By this, your site will reach a greater number of viewers.

Include a small space in your site for ads
Because your site is a new one, leave some space on your homepage for advertisers, where they can post their advertisement. Publishers have the ability to block, if the ad is not relevant to their content, because search engines such as Google do not consider such publication useful for the user.

Have some ads on your site, even if they do not bring revenue
At the start, your site may not be known or popular, and your site may not get ads. Still you need to keep ads in your site. This is likely to make possible reaching your site to a bigger number of users.

Hire a reputed ad server
A sensible way of getting the job done is hiring an ad server. An ad server helps you geographically, audience wise, managing time, depending on the users’ browsing behavior and history. Research thoroughly, as there are free and paid ad servers. You need to take caution while choosing an advertiser, because not all the advertisers are genuine.

Go to third party ad sellers
Approaching third party ad sellers is not always suggestible but if your site is new and when you have a small business which you can’t afford much then, you can go to third party ad sellers. Third-party sellers enable your website to display ads. The ads from third party publishers are programmed and manged according to the type of content. In other words, you need not worry about the timings, and kind of content in the ads.
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2013 Best Selling Models of Hyundai

Hyundai is the South Korean multinational automotive manufacturer. It is giving a good competition in America among different competitors. Along with its division Kia, it took further two positions in top twenty list of best selling cars of America for the year ended 2013. In this article, we are going to discuss briefly Hyundai Elantra and Hyundai Sonata models.

  • Hyundai Elantra: The total sales of Hyundai Elantra for the year 2013 are 247,912, and the year 2012, its sales were 202,034. This shows shows it is 22.7 percent of increase in a year from 2012 to 2013. It is the only car among the top 25 best sellers in America to have such percent increase in the sales. The Hyundai Elantra is occupied the eighth position.
  • The Hyundai Elantra’s gas mileage in city is 28 miles per gallon (MPG) and on highway is 38 mpg.
  • Long warranty coverage, large trunk, well built and comfortable cabin, distinctive styling, and lots of features for money are the advantages. Not as sporty as some rivals and limited rear head room is a disadvantage.
  • The standard safety features in the 2013 Hyundai Elantra include side curtain airbags, front seat side impact airbags, active front head restraints, anti-lock disc brakes, traction and stability control.
  • For both overall crash protection and side impact protection, it received five star rating in the government crash testing. For overall frontal impact protection, Elantra got four stars. In the crash tests by the Insurance Institute for Highway Safety, it earned Good rating for roof strength, side impact and frontal offset performance tests.
  • Hyundai Sonata: The Hyundai Sonata sales in 2013 were 203,648. In the year 2012, its sales number was 230,605. In the year 2013, Hyundai Sonata’s sales decreased by 11.7 percent. However, it continues to be in the tenth position among America’s best selling cars.
  • Gas mileage of the Hyundai Sonata on city roads is 24 mpg and on highway driving is 35 mpg.
  • Pros of the Hyundai Sonata include lengthy warranty, top fuel economy, strong acceleration, comfortable and stylish cabin and for the money there are lots of optional and standard features. Cons of the Sonata include rough ride in SE trim, and distinctive styling affects rear headroom.
  • The standard safety features include active front head restraints, full length side curtain airbags, front seat side impact airbags, stability control, traction control, and anti-lock disc brakes. Under government and Insurance Institute for Highway Safety standards, it got the same rankings as Elantra.

Hyundai Elantra and Hyundai Sonata are in eighth and tenth positions respectively. In between these two, the ninth position is occupied by the Ford Focus. The Hyundai Elantra has given a good competition to Chevrolet Cruze with nearly 300 differences in sales number for the year end of 2013.
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Tips on Improving Social Media Marketing for Small Businesses

Social media has found wide usage among small-scale businesses because of its multiple benefits in building customer relationship, competitive analysis, cost-effective, revenue generation, creating brand awareness and so on. However, here you will not get instant results. You need to be consistent in delivering services. Then over a period of time, you will get the results. In this article, you will see how you can improve your social media marketing campaign that benefits your small businesses.

  • Pick the social media network that suites your business: First thing you have to do is to find out where your customers are, then from there spread your message. This reduces your resources and time on those sites where your customers are not searching for you. After nurturing one site, then diversify to the other sites. In addition, do not forget to spend some time each week on these platforms for effective results.
  • Share your valuable content: You need to create content on latest updates, story of your business and so on. Then share your content (blogs, white papers, videos, etc.) on these social media sites. Also make sure to showcase your community activities, how your followers are using products/services.
  • Spend some time to figure out – what is working out and what is not. Then make necessary adjustments accordingly by monitoring analytics. Here, you may not get the instant results, but over a period of time, you will definitely get the good results.

  • Listen and respond to your customers: Social media networking is a two-way communication platform where you can engage with your community followers by using polls and surveys. Listen to them what they are saying about your products/services, their likes and dislikes, where they want you to improve and so on. Do not panic after listening the problems or complaints or critics of your customers. This is where you can gain the trust of your customers and a scope to improve your services.
  • Encourage your fans to share: Content is liked viral. So, post valuable interesting content in your social media sites. This will naturally provoke your community followers to share in their networks.
  • Do not over automate: Do not overly depend on the free tools to automate your posts and comments. It will not give credibility to your followers. So, make sure to spend some time in a day to respond to the post comments by your fans.
  • Platform to customer service operations: Social media are the sites where you to need monitor on regular basis to respond to the customer queries, complaints, critics, problems and so on. It is an effective platform to deliver customer service to your community followers.
  • Monitor analytics: Do not ignore to monitor analytics. This is because you will come to know from where you are getting leads or conversion – whether it is from Facebook, Twitter, YouTube, Google+ and so on. In addition, based on that you can improve the strategies that bring out the sales or conversions on the other followers.

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Top 10 Luxury Car Buys of the Year

Recently, Forbes released a list of luxury car buys of the year with the data from Vincentric, which is based in Bloomfield Hills, Mich. In order to make this list Forbes used those analysts, which are tallied the cost of ownership for each 2013 or 2014 model year vehicle by evaluating manufacturer suggested retail price and five year totals for taxes, opportunity costs, interest, depreciation, average national insurance rates, repairs, maintenance and fuel costs.

Audi Q5 Diesel: The total Cost of Ownership is $57,315. Manufacturer suggested Retail Price (MSRP) is $50,000.

  • Depreciation – $22,293
  • Taxes or Fees – $3,463
  • Fuel – $11,967
  • Insurance – $8,125
  • Maintenance – $4,616
  • Opportunity Costs – $694
  • Repairs – $3,248

Acura MDX: Total Cost of Ownership is $60,662 and MSRP: $50,565.

  • Depreciation – $26,434
  • Taxes or Fees – $3,550
  • Fuel – $15,074
  • Insurance – $5,722
  • Maintenance – $3,867
  • Opportunity Costs – $697
  • Repairs – $2,303

Chevrolet Corvette: Total Cost of Ownership is $63,882, MSRP is $51,745.

  • Depreciation – $27,135
  • Taxes or Fees – $3,182
  • Fuel – $15,082
  • Insurance – $6,557
  • Maintenance – $5,121
  • Opportunity Costs – $702
  • Repairs – $3,456

Acura RLX: Total Cost of Ownership is $64,274, and the MSRP is $50,950.

  • Depreciation – $28,974
  • Taxes or Fees – $3,451
  • Fuel – $13,412
  • Insurance – $8,136
  • Maintenance – $4,692
  • Opportunity Costs – $707
  • Repairs – $2,007

Cadillac SRX: Total Cost of Ownership is $64,532, MSRP is $50,955.

  • Depreciation – $26,910
  • Taxes or Fees – $3,513
  • Fuel – $15,741
  • Insurance – $8,706
  • Maintenance – $3,517
  • Opportunity Costs – $736
  • Repairs – $2,459

Audi A5: Audi’s A5 total Cost of Ownership is $65,045 and MSRP is $53,700.

  • Depreciation – $27,802
  • Taxes or Fees – $3,657
  • Fuel – $11,804
  • Insurance – $10,355
  • Maintenance – $4,564
  • Opportunity Costs – $742
  • Repairs – $3,032

Mercedes E Class Diesel: Total Cost of Ownership is $65,586 and MSRP is $51,400.

  • Depreciation – $32,465
  • Taxes or Fees – $3,592
  • Fuel – $9,477
  • Insurance – $7,550
  • Maintenance – $4,859
  • Opportunity Costs – $670
  • Repairs – $3,941

Infiniti Q50: Total Cost of Ownership is $65,778. MSRP is $52,400.

  • Depreciation – $28,794
  • Taxes or Fees – $3,330
  • Fuel – $14,561
  • Insurance – $10,359
  • Maintenance – $3,974
  • Opportunity Costs – $726
  • Repairs – $1,261

Audi Q7 Diesel: The Audi Q7 diesel version total Cost of Ownership is $66,027, and MSRP is $52,900.

  • Depreciation – $25,916
  • Taxes or Fees – $3,658
  • Fuel – $14,393
  • Insurance – $8,159
  • Maintenance – $6,795
  • Opportunity Costs – $779
  • Repairs – $3,248

Land Rover Range Rover Evoque: Total Cost of Ownership is $66,216. MSRP is $50,645.

  • Depreciation – $31,493
  • Taxes or Fees – $3,497
  • Fuel – $13,909
  • Insurance – $5,883
  • Maintenance – $4,772
  • Opportunity Costs – $692
  • Repairs – $3,011

Forbes assumed an annual rate of 15,000 miles driven per car/vehicle and a price of $3.907 for diesel, $3.901 for premium and $3.566 for regular fuel. They applied a national average inflation rate of 3.5 percent for these fuel prices.
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Top 10 Best Selling Cars of 2013

The automobile industry is on track to have it’s best year since from 2006. The car sales are about 16 million units this year (2013), up from 14.5 million in 2012. The fuel efficient small cars are on rage a few years ago, now it is again time for utility vehicles and pickup trucks behind the boom.

  • 2014 Ford F-150: The long running sales champion in the United States is still the clear number one in 2013. Despite of newly redesigned trucks from Ram and Chevrolet. Ford’s F-150 sales are up almost 20% for the year.
  • 2014 Chevrolet Silverado LTZ: Chevrolet’s redesign of Silverado was well timed to coincide with a rebound in housing, which fuels pickup truck sales. Sales are up 19.7% through October.
  • 2014 Toyota Camry: The Toyota’s mid sized car Camry is still the best selling passenger car in America. The 2014 Camry is a four door, five passenger SF, available in seven trims, ranging from the L to the XLE V6.
  • 2014 Honda Accord: The Honda Accord’s sales are up 11% following last year’s redesign. This is a four door, five passenger SF. This is available in eleven trims, ranging from the LX 6-Spd MT to the Touring 6-Spd AT.
  • 2014 Ram 1500: Ram 1500 sales are up 22.5% with redesigned advanced technology, improved gas mileage and bold new styling. The 2014 Ram 1500 Crew Cab 4X2 is a four door, up to six passenger PF, available in ten trims, ranging from the Tradesman or Express SWB to the Longhorn LWB.
  • 2014 Honda Civic: America’s one of the best selling small car got pushed down the list by stronger selling pickups, but Honda Civic sales are still up 10.3 percent for the year. The 2013 Honda Civic Coupe is a two door, five passenger CF, available in seven trims, ranging from LX 5-Spd MT to the EX-L 5-Spd AT w/ Navigation.
  • 2014 Nissan Altima: The mid sized car segment is one of the auto industry’s most competitive, but the Nissan’s competent Altima is always near to top of the heap. This is a four door, five passenger SF, available in seven trims, ranging from 2.5 to 3.5 SL.
  • 2014 Toyota Corolla: The Toyota’s trusty compact Corolla got a makeover for the 2014 model year as Toyota vowed to make its cars as more emotional. Corolla or Matrix sales are up 5.6 percent for the year. The 2014 Corolla is a four door, five passenger SF, available in twelve trims, ranging from L 6MT to S Plus 6MT.
  • 2014 Honda CR-V: The Honda’s CRV is the leader in the market for compact crossover utilities, but it’s fighting off strong contenders, including redesigned Ford Escape. The 2014 CR-V is a four door, five passenger UT, available in ten trims, ranging from LX 2WD to EX-L AWD w/Navigation.
  • 2014 Ford Escape: The Ford’s curvy redesign of the Escape crossover is a hit with consumers, with sales up 14% so far this year. The 2014 Escape is a four door, five passenger UT, available in five trims, ranging from S FWD to Titanium 4WD.

Sales of full size pickups, buoyed by steady housing market, Midwest energy boom, and lower gasoline or petrol prices, are up about 20% this year, with all these US automakers racing to keep up with demand.
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Best Selling Luxury Brands in United States

The luxury cars have always have its recognition. The companies are providing with more facilities in cars for the customer requirements. Some brands allow the customers to customize according to their interests. Like other automobile segments, the luxury car segment is competitive. We will discuss in this article the best selling luxury brands in the United States.

  • Mercedes Benz: Mercedes Benz sales in 2012 are 245,926. It had a 12 percent rise over the previous year. The total market share of Mercedes Benz is 17.3 percentage. The top selling model from the Benz is C-Class which starts at $35,550. Mercedes Benz has five sets of coupes and sedans. These are offering with two sets of roadsters, four sets of sports utility vehicles and various engines and amenities. Under the AMG badge the company maintains the performance line. It has a huge parent based in Germany.
  • BMW: The sales of BMW in 2012 are 244,061 it is raised by 10.4 percent than 2011. It has the 17.1 percent of luxury market share. The most selling model from BMW is 3 Series. BMW and Mercedes Benz competed until the end of the year for the first position in luxury brand segment in the United States. The BMW’s product line is broken into eleven basic models which also include sports utility vehicles, coupes, sedans and hybrids. The prices start from $31,200 for 1 Series. Most BMW models are offered with its versions of technology xDrive.
  • Lexus: Lexus has a growth of 23.3 percent than the 2011 with 213,555 sales in 2012. Lexus occupied the 15 percent of the market share in 2012. Its most selling model in the luxury market is RX. Until 2011, Lexus is the best seller for eleven consecutive years in luxury line of America. The Toyota’s manufacturing facilities shuttering down after Japan earthquake was impact on the Lexus. Lexus have a broad line of fifteen models with starting price from $31,850 for CT hybrid to $375,000 for LFA supercar. Other luxury cars from Lexus has three SUVs are RX, GX, and LX. With 82,847 units the RX has become the best selling of Lexus. This is also markets five hybrid models.
  • Acura: The Acura’s total sales in 2012 are 140,182 units. It has risen by 27.2 percent over the previous year. The market share for the Acura luxury brands are 9.8 percentage. MDX is the top sold model from the Acura. The mid sized TL sedan is the second best selling of Acura in 2012. It comes in seven versions, and the base model price is $35,905.

There are other brands like Volvo, Audi, Infiniti, Lincoln etc. The luxury brands are equally competing with one to another. One of the major factors ruling today in the luxury segment is technology. Read the rest of this entry »

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Benefits of Cloud Servers for Small Businesses

Cloud server is a new kind of server, which is dominating the old-fashioned servers (dedicated servers and shared servers) these days. Cloud servers are becoming more popular nowadays because of some key benefits it is offering to the users which are not there in our old traditional servers.

Previously, organizations used traditional dedicated servers or shared servers. These servers helped many organizations in many ways before the cloud servers came. But, there are some challenges in traditional servers that made businesses incline towards cloud servers.

Challenges in traditional servers
Dedicated servers are the physical servers owned by the organization and used by them to the fullest. Some drawbacks of dedicated servers are they are very expensive, and installing it is a time-consuming process. Dedicated servers must be chosen in such a manner that it falls within the budget and provides all the resources required by the organization.

Shared servers are the servers which are shared by many organizations or the server which serves many clients at the same time. Some drawbacks of shared servers are flow of traffic is high and workload on the server is very high which reduces the performance of the services.

Cloud server overcomes all these drawbacks. It is a virtual server that is available on cloud and is more flexible and scalable. When the demand for the cloud server increases, the service providers automatically increases the capacity of the server. Users can use whatever resources they need and pay for them via flexible payment methods (pay-per-use, etc.) Hence, cloud servers are comparatively cheaper.

Benefits of cloud server

  • Cloud servers are easy to set-up or install.
  • There are many servers available on the cloud and the best thing about cloud hosting is, it allocates separate server for every user. Cloud also offer server redundancy. This means if in any case the server crashes or fails to function, the cloud service provider allocates another server automatically. With this, the functionality of client’s business is not affected and their business runs smoothly.
  • Cloud servers are available to the clients from anywhere and from any hardware device provided the device have internet connectivity. These devices can be computer, laptop, smartphones, etc.
  • Cloud servers provide storage services to the users. Organizations can store all their information on the cloud and retrieve them whenever necessary.
  • Cloud servers allow organizations to develop, test and run their applications.
  • Cloud servers allow to host websites of the organizations.

Organizations or businesses should adopt the new technologies to simplify the technical maintenance of the business and make it more easy, cheap ad convenient for them. Cloud server is one such technical advancement that is helpful to small businesses as discussed. Read the rest of this entry »

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SEO Benefits for Small Businesses

SEO helps small businesses to gain better rankings in search engine result pages. It not only brings targeted customers to the site, but it also brings higher ROI. In this article we will discuss about the benefits of SEO to small business owners.

Cost effective: If you are planning to optimize your website by yourself, then you need to hire in-house employees and train them. For this you also need to allocate some space and necessary equipments. This entire things will require investment, your precious time and effort. So, in order to escape from this situation, the best way is to outsource it to a professional SEO provider as they will optimize your site with less cost. And at the same time they will provide quality work for your small business.

Builds your online reputation: SEO helps your small business website get better rank in search results and to appear in the first page. In this way, it improves your company’s online reputation and builds brand image in the minds of your targeted audience.

Builds your website’s usability: SEO helps you make your site more professional and more user friendly with appropriate web designs or graphics, quality content and other things that are necessary for your website to get potential customers. If you don’t optimize your site, your customers will get frustrated with improper site structure, designs, graphics, broken links, content, etc., and they will skip to other site.

Improves your website’s speed: SEO helps your website to load fast, it improves the speed of landing the web-pages, loading speed of videos, pictures, etc. This is very important because it brings good user experience and also helps in ranking your site.

Appropriate keywords: A good SEO uses right and appropriate keywords and phrases in its campaign that are used by your targeted customer. This helps to attract their attention to your site. This in-turn drives traffic to your website and there are also chances of converting visitors into leads/sales.

Compete with your competitors: You can compete with your competitors by using the right kind of SEO strategy. A good SEO provider guarantees you in getting potential customers and better ranking in search engine than your competitors. Because, these providers also checks the strategies used by your competitors and act accordingly to stay ahead of the competition.

Improves Return on investment (ROI): A good SEO provider will follow white hat techniques to optimize your site and they will focus on long term results. This helps you to get more traffic to your site, conversion of these visitors to leads and improves your ROI.

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