The luxury cars have always have its recognition. The companies are providing with more facilities in cars for the customer requirements. Some brands allow the customers to customize according to their interests. Like other automobile segments, the luxury car segment is competitive. We will discuss in this article the best selling luxury brands in the United States.
- Mercedes Benz: Mercedes Benz sales in 2012 are 245,926. It had a 12 percent rise over the previous year. The total market share of Mercedes Benz is 17.3 percentage. The top selling model from the Benz is C-Class which starts at $35,550. Mercedes Benz has five sets of coupes and sedans. These are offering with two sets of roadsters, four sets of sports utility vehicles and various engines and amenities. Under the AMG badge the company maintains the performance line. It has a huge parent based in Germany.
- BMW: The sales of BMW in 2012 are 244,061 it is raised by 10.4 percent than 2011. It has the 17.1 percent of luxury market share. The most selling model from BMW is 3 Series. BMW and Mercedes Benz competed until the end of the year for the first position in luxury brand segment in the United States. The BMW’s product line is broken into eleven basic models which also include sports utility vehicles, coupes, sedans and hybrids. The prices start from $31,200 for 1 Series. Most BMW models are offered with its versions of technology xDrive.
- Lexus: Lexus has a growth of 23.3 percent than the 2011 with 213,555 sales in 2012. Lexus occupied the 15 percent of the market share in 2012. Its most selling model in the luxury market is RX. Until 2011, Lexus is the best seller for eleven consecutive years in luxury line of America. The Toyota’s manufacturing facilities shuttering down after Japan earthquake was impact on the Lexus. Lexus have a broad line of fifteen models with starting price from $31,850 for CT hybrid to $375,000 for LFA supercar. Other luxury cars from Lexus has three SUVs are RX, GX, and LX. With 82,847 units the RX has become the best selling of Lexus. This is also markets five hybrid models.
- Acura: The Acura’s total sales in 2012 are 140,182 units. It has risen by 27.2 percent over the previous year. The market share for the Acura luxury brands are 9.8 percentage. MDX is the top sold model from the Acura. The mid sized TL sedan is the second best selling of Acura in 2012. It comes in seven versions, and the base model price is $35,905.
There are other brands like Volvo, Audi, Infiniti, Lincoln etc. The luxury brands are equally competing with one to another. One of the major factors ruling today in the luxury segment is technology. Read the rest of this entry »