Social media is gaining widespread popularity these days as most of the internet users are spending considerable time on social networking sites. The sites which were initially launched with a motive to provide a platform for social interaction has became a popular site for advertisers to advertise the products. This is because of the heavy traffic these sites observe and the tools that the social media websites offer. Social media platforms have become good advertising spots. Most of the social media websites offer free accounts and services to users. Hence advertisements offer adequate sponsoring to the websites to keep them running. Advertisements posted on social media websites gain popularity very easily and attract high traffics to the product site.
Social media techniques and tactics
Social media platforms apparently provide number of channels through which promoters can promote their products and services. The rich content can be used in various forms such as audio, video, text, pictures, etc.
Different types of social media platforms and websites exist which are specialized in their own way of promotion. There are several sites like facebook, Google+, YouTube, instagram, twitter, etc. Each one of them have their own specialized tools for promotion. For instance, facebook has tools like share, like, comment, etc., which helps in making the promotion content widespread and popular among the viewers. In the same way, twitter has ‘follow’ option and YouTube provides a share link though which videos can be shared on other sites. All these sites have interlinking elements. Videos on YouTube can be liked through facebook and commented. In the same way, videos of facebook can be shared on YouTube. Such comprehensive methods prove to be good tool for making a brand or a product widely known.
Benefits of social media marketing
Social media marketing generates the largest number of viewers and gives the best exposure for a brand or a product in local as well as national and international markets. Continuous and prolong exposure creates brand recognition and creates brand authority in the market. Apparently, social marketing sites have become much popular after the advent of smartphones. People are more exposed to the social sites. In contrast to the traditional way of marketing, marketing through this channel generates high traffic and quick results with little efforts.