Category Technology

Facebook Ads vs Google Ads – A Difference

The two most popular advertising platforms are Facebook and Google. Let’s see how they’re different. There are 2 main advertising methods for online marketing- Google ads and Facebook ads. They each perform differently and have their pros and cons as well as targeting options. Facebook and Google ads are a great way to build awareness […]

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Social Media Video Marketing Trends

Video marketing is a way to promote your brand and create engaging content for your target audience. It involves the use of videos to market your product or services online, increase brand awareness, and reach new audiences with your message. The video marketing process usually starts by writing a script in which you design the […]

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Digital Advertising Best Practices – Post Pandemic

The success of digital marketing depends a lot on the power of digital advertising, which is a significant component of online marketing. Digital ads are a must for growing your online presence, and their importance has grown many more times after the Covid19 pandemic due to a massive surge in online businesses. Since business growth […]

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Digital Advertising Mistakes To Avoid In The Post Pandemic

Along with a massive change in audience behavior after the pandemic with higher reliance on online buying, marketers are also witnessing a shift in the attitude of the targeted audience. Before the pandemic, customers were quite forgiving. They would hope you have wanted. Even if you could not cater to their requirement, they would not […]

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Pros And Cons Of Custom Software Development

A lot of businesses choose to go for custom software development solutions these days. At first sight, it is easy to understand that getting a custom or a bespoke software application can be greatly beneficial for a company. However, it is also important to note that just like anything else, having customized software applications also […]

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Main Disadvantages Of Custom Software

Custom software development has been a dominant trend across the world and a lot of enterprises prefer to have their own unique software applications that can help them to address the specific needs of their firm. Such applications often help a company to achieve business goals that are otherwise difficult to handle with the traditional […]

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Top Upcoming Trends in the App Industry

The way digital is growing with every passing year, it is not a myth that we tend to now think digital, eat digital, and even sleep digital. Our day begins with a digital footprint, and ends with leaving a digital footprint. In this rapidly growing digital world, let us take a look at how the […]

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How SaaS is Useful for Business?

SaaS stands for software as a service. It allows businesses to access its features by connecting through internet. There are many third party SaaS providers available today with variety of service features and abilities. When software is required, the company has to purchase, setup and configure the system for proper working. On top of it, […]

What are Web Services?

Web Services refers to the application services which is served on internet through websites allowing machine to machine interaction. It integrates various aspects of web application such as XML messaging service (to tag the data), SOAP (transfer the data), WSDL (service description) & UDDL (listing service availability). Irrespective of OS or programming language, web services […]

Important Elements of a Quality Website

A website can be owned and run by any organization, but only few sites will be able to satisfy its visitors with better performance and credibility. So it is the responsibility of the website owner or the respective department of the organization to be well aware of the functionality of their website. There are the […]

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