Customer acquisition is a necessary part for any business. It is easily possible by the use of social media. However, some firms are involved in measuring the return on investment of social media marketing, whereas some businesses are more interested towards customer acquisition in spite of the investment. According to the study by Regus in […]
Category Social Networking
According to a recent survey by Internet2Go and MerchantCircle, there is a growing segment of online small-business owners who are aggressively promoting their businesses with social media. The survey found that 45% of the leading-edge group (most frequent content publishers) have a presence or profiles on Facebook and Twitter and use social media to promote […]
According to a study by VerticalResponse Inc. majority of US small businesses plan to increase their use of email marketing (74%) and social media (68%), in 2010. However, more than half (54%) said they won’t invest in online banner ads and nearly one-fourth (24%) said to cut spending on search-engine marketing (SEM). Email, in particular, […]