Video marketing is a way to promote your brand and create engaging content for your target audience. It involves the use of videos to market your product or services online, increase brand awareness, and reach new audiences with your message. The video marketing process usually starts by writing a script in which you design the […]
Category Technology
The success of digital marketing depends a lot on the power of digital advertising, which is a significant component of online marketing. Digital ads are a must for growing your online presence, and their importance has grown many more times after the Covid19 pandemic due to a massive surge in online businesses. Since business growth […]
Along with a massive change in audience behavior after the pandemic with higher reliance on online buying, marketers are also witnessing a shift in the attitude of the targeted audience. Before the pandemic, customers were quite forgiving. They would hope you have wanted. Even if you could not cater to their requirement, they would not […]
The way digital is growing with every passing year, it is not a myth that we tend to now think digital, eat digital, and even sleep digital. Our day begins with a digital footprint, and ends with leaving a digital footprint. In this rapidly growing digital world, let us take a look at how the […]
The GFI software SME security report of 2009 stated that 46% of UK SMEs experienced decrease in their sales and 37% of SMEs reported flat growth. With this, about 44% of the SMEs planned to cut down their expenses on IT. Only 19% of them had a plan to increase any. It was found that […]
Investment in initiatives for reducing the environmental impact of information technology was increased by Indian small and medium enterprises (SMEs). This was found by the report of study conducted by IBM and InfoTech Research Group. The study revealed that third-party environmental audits were applied by more than 55 percent of companies in India. They had […]
Symantec conducted a survey on 1,425 small and medium businesses in 17 countries during the first quarter of 2009. According to the survey reports, 94% of the SMBs mentioned protecting their information, servers and networks is extremely important for their businesses. 70% of the respondents were concerned about spam and theft of data. Inspite of […]
Small businesses are considered to play an important role in the growth of the U.S. economy. However, usage of new and advanced technologies stands as a major challenge for many SMBs. With the increased awareness and rapid growth in technology, many SMBs today are keen to adopt new technologies. According to the CompTIA’s Second Annual […]
According to a study conducted by Ponemon Institute and sponsored by Gaurdian Analytics, the SMBs in USA are very much concerned about the security of their transaction through online banking. The following are the findings of the study: 55% of the businesses exerienced fraud, with 58% of them having reported fraud in online banking, in […]
According to GFI, 46% of SMEs were having declining sales figures and 37% showed flat growth. Therefore as a measure to curb their expenses most of the SMEs are cutting down their expenses on IT. In 2009, 44% of SMEs are planning to cut down their IT budget, and only 19% plan to increase. IT […]