According to a survey conducted by Zoomerang on 750 small and medium sized businesses, small firms with limited budgets (having marketing budgets less than $1000) opted for social media tools are they were free or low cost, but were not interested in developing their own websites.
One third of the surveyed respondents were found to have using social media, among them 80% were using Facebook, 37% LinkedIn, 27% were using Twitter.
It was found that, though SMBs were showing high affinity for social media, they were lacking interest in having their own websites. Most of the SMBs were found not to have a website. Of the SMBs having websites 80% are not functional, and provide only the basic information of their company and business along with contact information.
Though marketing through cost effective means, like social networking is highly beneficial, experts also advice small firms to maintain and develop their own websites also.