Website performance is important for any businesses whether you use your website for selling products or services online, or simply for online presence. Many website owners rely on web hosting companies to take care of the website up time. Even web hosting companies also ensure you 100% up time for your website but there are many reasons that can cause your website to go down for some time.
For every business, there may not be a specific and same reason for website downtime but there are four common causes of website downtime. When the host performs any up-gradations such as server upgrading, upgrading software and hardware applications, site may goes down. Once up gradation is over, the sites become available. This is called planned downtime. If any server components fail, it eventually leads to the website’s downtime. If any malicious attacks occur, the website may go down and last but not the least, when the website suffers poor performance, tit becomes unavailable.
Inconsistency in up time and performance of your website will negatively impact your business in diverse ways:
Affecting the business profitability: According to the research found by Akamai technologies, if the web page takes more than 2 seconds to load, 47% of the consumers become impatient and 14% will move to another site for shopping. Therefore, we can conclude that, if your site is loading slow, the potential customers will not show interest and hence impacts your revenues.
Less customer satisfaction: Even website downtime also gives a negative shopping experience to visitors even though your product price is affordable and attractive. Consumers lose trust in your website because they are dissatisfied with your website performance.
Effect on rankings: If your site is rated by Google and finds out that it is not loading, then they give negative rankings to your site, which may lead to lose of your organic search engine rankings and thereby loose genuine search traffic.
Make sure, therefore, that you host your website in such a way that it should attract and increase the users, should increase your business revenues and website should be always available to users with crucial information.