Social media has found wide usage among small-scale businesses because of its multiple benefits in building customer relationship, competitive analysis, cost-effective, revenue generation, creating brand awareness and so on. However, here you will not get instant results. You need to be consistent in delivering services. Then over a period of time, you will get the results. In this article, you will see how you can improve your social media marketing campaign that benefits your small businesses.
- Pick the social media network that suites your business: First thing you have to do is to find out where your customers are, then from there spread your message. This reduces your resources and time on those sites where your customers are not searching for you. After nurturing one site, then diversify to the other sites. In addition, do not forget to spend some time each week on these platforms for effective results.
- Share your valuable content: You need to create content on latest updates, story of your business and so on. Then share your content (blogs, white papers, videos, etc.) on these social media sites. Also make sure to showcase your community activities, how your followers are using products/services.
- Spend some time to figure out – what is working out and what is not. Then make necessary adjustments accordingly by monitoring analytics. Here, you may not get the instant results, but over a period of time, you will definitely get the good results.
- Listen and respond to your customers: Social media networking is a two-way communication platform where you can engage with your community followers by using polls and surveys. Listen to them what they are saying about your products/services, their likes and dislikes, where they want you to improve and so on. Do not panic after listening the problems or complaints or critics of your customers. This is where you can gain the trust of your customers and a scope to improve your services.
- Encourage your fans to share: Content is liked viral. So, post valuable interesting content in your social media sites. This will naturally provoke your community followers to share in their networks.
- Do not over automate: Do not overly depend on the free tools to automate your posts and comments. It will not give credibility to your followers. So, make sure to spend some time in a day to respond to the post comments by your fans.
- Platform to customer service operations: Social media are the sites where you to need monitor on regular basis to respond to the customer queries, complaints, critics, problems and so on. It is an effective platform to deliver customer service to your community followers.
- Monitor analytics: Do not ignore to monitor analytics. This is because you will come to know from where you are getting leads or conversion – whether it is from Facebook, Twitter, YouTube, Google+ and so on. In addition, based on that you can improve the strategies that bring out the sales or conversions on the other followers.