A website can be owned and run by any organization, but only few sites will be able to satisfy its visitors with better performance and credibility. So it is the responsibility of the website owner or the respective department of the organization to be well aware of the functionality of their website. There are the number of websites available over the internet that provide different products & services to the users, and the website which serve online visitors better in all aspects is more visited by the customers. This allows the organization to generate more revenues with their better services. So in order to make a website of better quality, some basic and important aspects should be considered.
List of Important Elements for a Quality Website:
1. Website Design
A website design is a combination of different factors like layout, colors, fonts, graphics and design, images, text, etc. When all these factors are put together in an impressive way, then the appearance of the site will be enhanced. A well designed website will generate better customer traffic and also help in increasing the conversions. A visitor may feel uncomfortable when the site doesn’t have a user- friendly design. It may lose its credibility with the customers and instead of profiting the business the site may even become a negative aspect for the business.
2. Quality Content
The role of a content for every website is very important in increasing the brand value of an organization. As we know that on daily basis there are end number of searches are being made by the online visitors on different topics. And if a website provides, original, informative and proofread data to the visitors, then ranking of website or web page automatically gets improved. For businesses content marketing is one of the strategical aspects for improving its traffic, lead generation and sales.
3. Site Accessibility
The efforts of having good site design and making quality content will go waste if the site is not working for the users. A website can have many issues like internal server errors, slow page loading, functionality or performance issues etc. The reasons for site downtime could be many including a poor quality hosting service to error in program coding or database. When issues happen for extended time, site accessibility gets affected and users may have to stay without service for long. All this happens because of ineffective website maintenance, which tends to bring a decrease in the number of clients, users or visitors. So to avoid such situations a website should be monitored time-to-time, to have a check on its working.
4. Contact Information
Businesses who run the online stores must provide the contact information so that a client or a customer can make an inquiry before ordering their services and purchasing a product. Providing the effective support on time, builds better relationship and trust between customers & service providers.
5. Security Precautions
There are many situations when the privacy of the user becomes the question where a user shows disinterest or avoids visiting a website when risk is involved. It affects the growth of the business as well. But a website with complete and required security measures and precautions gains reliability of the users. Typically websites that involve virtual payments or deal with other online confidential activity are required to have necessary security precautions.
6. Convenient Navigation
Navigation is another essential element which helps an online visitor to reach a particular section of a website. Simple and user-friendly navigation provides a visitor with better search experience. Some users may not be good with technical aspects and find difficulty to proceed further in complicated things. User-friendly or convenient navigation engages an online visitors to spend more time on a website.