You will come across several articles over the internet telling you how easy it is to earn money from your website. In reality, making money from your website is not that simple. While there are lots of ways to make money from a website and it requires deep knowledge to select and implement the right tactics that will work for your website.
When a website is launched, the primary goal of the site owner is to attract attention and draw traffic. Once they have the traffic in place, the possibility of making money becomes feasible. Usually, the site owners have two options to make money-
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Selling their products and services
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Promoting products and services of others
Every site is different from the other and it takes some time to figure out what is best for a website. The best thing is to use variety of techniques and keep changing the methods from time to time. Let’s see some of the popular options:
Selling Your Own Products and Services
You can sell your own products and services through your website and make money on sale of each item. Since there is no third party involved, there is a good potential to make profit. The approach sounds straight forward, but in reality it is not that simple.
Other than creating your own products, you need a good website. You will arrange for payment gateways, take care of shipping, customer care and taxes. All these are time taking and laborious jobs.
Affiliate Promotion
If you are in a hurry to make money from your online endeavors build a website with fair amount of traffic and promote others’ products and services through it. As an affiliate marketer you will promote some others’ products or services to your website visitors. If sale happens through your link, you will get a percentage as commission.
Pay per Click Advertising
The best part of Google AdSense is that it is very simple to use and hence it is the most popular method of monetization. Once you sign up, Google will allow you to place a HTML code where you want to display the ad. Google will display ads matching the content of your site. Say your website is on gardening, Google AdSense will show your visitors ads on gardening tools, garden furniture or other things related to gardening. Google uses a real-time to ensure that the highest paying ads are displayed on your site.
You will get paid whenever someone clicks on that ad and Google will directly deposit the revenue that your website will generate.
Infolinks
Infolinks is a method of advertising that places ads within your website content. Software identifies the keywords of your website content and double underlines those. If a visitor places the mouse on those words, ads pop up. If the visitor chose to learn more you will be paid.
The ads relevant to those keywords are displayed. Infolinks allows you to customize the look of the text ads which help them to look like as a part of the content.
Selling Ad Space
Sometimes it becomes expensive for the advertisers to use Google platform and pay on the per click basis. So, they look for opportunities to purchase ad space in return of a flat fee in high traffic sites. Through your site, always inform the advertisers how they can contact you.
Remember, no advertiser will purchase an ad space on a brand new website. So, do not think about this option as soon as you have a website. However, if your website has a significant amount of traffic it is a viable option.
I have mentioned a few simple ways to make money out of your site. There are several others. But, before you start thinking of making money from your site, make it valuable for readers. You will only be able to turn your website into a money making platform, by having enough traffic.