The way digital is growing with every passing year, it is not a myth that we tend to now think digital, eat digital, and even sleep digital. Our day begins with a digital footprint, and ends with leaving a digital footprint. In this rapidly growing digital world, let us take a look at how the app industry is expected to shape up in the future.
Growth for the App Industry
As far as the app industry is concerned, 2017 experienced an extremely steady growth. Nearly all businesses have a digital or mobile app that interfaces with the user, lets the user interact with a brand, thereby making both the user’s as well as the brand’s life way easier. The manner in which digital is progressing, it is but obvious that in near future, it’s going to be much more innovative as far as the digital space is concerned. In this innovative space, if you are to survive as a digital marketer, or a business owner, or even as a developer, you have to think outside the box. Creating the next big boom in the digital space is the objective of every business owner, and the app making and marketing space is no different.
Here’s a quick look at some of the upcoming trends in app industry.
Voice-controlled Applications
Voice controlled speakers and smart homes are going to be the trend setters in the space of app development. Though these might appear to be the most debated or spoken about subject in this space of digital apps, but the coming times is expected to mark a bloom as far as this technology is concerned. We cannot overlook the popularity that Google Home and Amazon Echo has already garnered, ever since going mainstream.
Fact be told, Google Home and Amazon Echo has successfully managed to gain more market penetration when compared to wearables. In the same space, the tech giant Apple unveiled HomePod, and fans are waiting with bated breath for the official release of this beauty. We truly cannot wait any longer to make our homes go smart and digital!
Smart Home Apps
As predicted by Gartner report, by the end of this year, the mobile industry will be bombarded with a whole host of smart home apps. These apps would primarily be driven by more than 200 corporations that are currently into developing the technology, and waiting eagerly to be labeled as the early adopters of the said technology. It is time that we witness a sea change in the world of digital apps.
Enterprise Retailing
Another trend to watch out for is enterprise retailing. It is believed that enterprise retailers would perform well by looking at how the partnership between Google and Walmart is being touted as a smart, workable model. Any standardized service or product is bound to get on the fast track, with an app that is voice activated.
Conclusion
User behavior online has seen a drastic shift. From long tail phrases being typed out on search boxes for getting results to voice search, digital has witnessed a phenomenal growth. Keeping this shift in search trend on your mind as the top priority, if your business is in a position to provide answers to questions, such as ‘send me’, ‘order me’, and so on, then a voice-activated app can surely turn out to be your need for the day.