Advertising products and services of a company is very much essential for a business, whether it is large or small. A large company bothers less for advertising costs whereas, to promote a small business, it is necessary to find cost-effective methods. Using internet is the best way to advertise your small business.
It is known that there has been a shift in advertising trends from traditional means to the use of internet. However, with the rise in technology, even mobile phones contribute to the marketing needs of businesses. Advertising through mobile phones is termed as mobile advertising. The advent of the smartphones or 3G or apps ecosystem […]
Drug abusing employees are considered to pose problems for themselves and also for their organizations. While substance abuse affects any sort of business, small businesses which are in growth and developmental stages, suffer more. Many of the small businesses have fewer employees. The owners develop close and friendly relationship with employees as they tend to […]
Internet businesses find that their security is being exposed to the possibility of getting hacked by the hackers and also vulnerable to computer viruses. To increase their own security, as well as that of their clients, web-based businesses are taking out special insurance policies that cover any liability which may lead to a result of […]
Before purchasing a commercial auto insurance, consider the following points: Know the number of vehicles and drivers to be insured Know the policy definition of commercial use Know how to lower premium costs Commercial auto insurers offer separate coverage types based on the number of vehicles and drivers to be insured. Fleet insurance is an […]
According to the recent survey conducted by Affinity Express, SMBs in US are increasing the usage of online advertising to grow their business. About 63% of the SMB owners cited that they have used online advertising or marketing. But this is low when compared to other recent surveys. Some of the respondents expressed their lack […]
SMBs increased their social media adoption for various purposes in US. SMBs are also increasing social media adoption due to increased realization of the importance of the social media. According to a recent survey conducted by the SMB Group, small and medium businesses in the US are using social media for many purposes but have […]
A survey, “Small Business Search Marketing Survey”, conducted by American Express OPEN and SEMPO (Search Engine Marketing Professional Organization), Word of Mouth is the top way of driving for US SMBs to acquire new customers, followed by the Internet and search engines. Most of the SMBs believe that word of mouth is the low cost […]
Emergency fund is a liquid cash that is readily accessible for unexpected needs like loss of job, sudden health issue, significant medical expenses and even unexpected expenses. This emergency fund is something you need to build with the leftover amount paid after tax, necessary expenses, investing or saving. If you don’t have an emergency fund, […]
Glow sticks are one of the popular attractive lighting novelties used as business promoting tools. These elegant light sticks are simple and handy to supply in your promotional event. As they are more impressive, they are more effective when compared to traditional marketing tools like advertisements in television, newspapers and radio. Advertising campaigns conducted by […]